Social Media Officer – Senegal

Seefar’s SAFE-MIT (Supporting Alternatives for Empowered Migration Informed Transitions) project supports vulnerable populations in making safer, better-informed migration decisions. In Senegal, the campaign focuses on youth and potential migrants in high-risk communities who face economic and social pressures to migrate irregularly. By offering realistic information on migration risks and promoting viable local alternatives, SAFE-MIT aims to reduce exploitation, including trafficking and smuggling.

Role Summary
We are recruiting a part-time, remote Social Media Officer based in Senegal to manage digital outreach for the SAFE-MIT campaign. The ideal candidate has proven experience managing campaigns on Facebook, Instagram, and TikTok, and is fluent in French and Wolof.

You will lead the creation and management of locally tailored content to inform and engage at-risk communities, track digital performance, and ensure alignment with behaviour change goals.

Primary Responsibilities

• Project and Campaign Implementation (90%)
• Manage day-to-day content for SAFE-MIT Senegal’s social media platforms.
• Create culturally appropriate posts, videos, and visual materials in French and Wolof.
• Develop and execute digital promotion strategies to reach youth in high-migration zones.
• Respond to comments and private messages with empathy and accuracy.
• Work with creative teams to produce story-based content aligned with behavioural insights.
• Search for and liaise with one local influencer to amplify campaign content and messages.
• Track and report on engagement, reach, and campaign performance.
• Adjust digital strategies in response to analytics and emerging online trends.
• Liaise with the Strategic Communications Lead and M&E teams to align messaging and monitor impact.
• Suggest ideas to improve the channels’ performance and encourage followers to engage.
• Keep up-to-date with the latest trends within the online and social media landscape.
• Program Development (5%)
• Support refinement of digital outreach strategies in Senegal based on field insights and user feedback.
• Organisational Contribution (5%)
• Represent Seefar’s values in all activities.
• Cooperating with other areas of the Migration Program and Enterprise, including communicating substantive and administrative information that
• supports corporate management overall. For example, this would include ensuring effective internal reporting at the project level.
• Reporting to the Strategic Communications Lead for supervision and guidance.

Requirements:

• Minimum 3 years’ experience in social media management, preferably in development or advocacy.
• Fluency in French and Wolof, with excellent written communication skills.
• Knowledge of Senegal’s migration dynamics, especially in Dakar, Kaolack, Tambacounda, or Saint-Louis.
• Demonstrated ability to build online engagement and moderate social discussions.
• Strong familiarity with Facebook/Instagram Ads, Meta Business Suite, and TikTok ads.