Digital Organiser
Organises, coordinates and supports efforts across the ActionAid federation to deploy digital and distributed strategies to turn passive citizens into active stakeholders in ActionAid’s causes – building political power, growing movements, connecting local struggles, and expanding our supporter base.
Areas of Responsibilities
Strategic Impact and contribution
Promotes cross-Federation and cross-functional digital innovation in organising, mobilisation and supporter journeys:
• Contributes to winning strategies for our public-facing global campaigns by adapting distributed, networked and relational innovations in organising and campaigning to ActionAid’s context and needs, in close collaboration with interested countries, Global Secretariat thematic leads and Global Secretariat Campaigns and Comms team.
• Supports countries and Global Secretariat to establish, maintain and amplify an online presence that motivates and organises people to take action and/or give financial support. Co-creates or supports the creation of tactics enabling federation offices to build lists and inspire people to turn the resources they have (their voice, vote, money, etc) into the power they need to make the change they want, using an array of online channels, digital tools, and storytelling
System, Policies and Procedures and Product Management
• Provides specialist expertise and guidance to federation offices and social movement allies on the use of technology and data to identify, recruit and activate supporters and move them up the ladder of engagement.
• Promotes and coordinates sharing of audience and supporter data insights across the federation; works with the Business Applications Architect to find technical solutions for data-sharing within our network.
Issue Resolutions, Crisis/Risk Management
• Sources legal advice to ensure that our online organising and campaigning complies with privacy and data protection policies and best practices.
Communications, Influencing and Coordination
• Collaborate with Issue leads, Comms Team, Media, and Fundraising to coordinate campaign goals, develop campaign concepts, and produce content, including emails, action pages, and social media posts to engage and mobilise supporters to take action.
• Support the federation to plan effective communications to multiple target audiences with distinct engagement goals, and advise on the management of email lists and databases.
• As needed, create resources for country offices to amplify national campaigns.
PERSON SPECIFICATIONS
• A bachelor’s degree (or equivalent professional experience) in a relevant field
• Five years’ experience working in similar role
• Substantial experience in data analytics for campaigning
• Experience developing and executing successful digital strategies and content for issue based, advocacy, or political and rooted campaigns
• Experience of distributed, networked and/or relational organising and campaigning models powered by technology
• Broad understanding of the global social, gender and climate justice landscape as well as anti-racist and feminist digital approaches.
• Understanding of geographical and cultural differences in approaches to campaigning and supporter engagement and the adoption of technology in organising.
• Knowledge of trends in digital organising, and of best practices for communicating via email, and social media platforms.
• Basic applied knowledge of statistics and/or data science.