Women Moving Millions (WMM) sought our support with a range of communication functions including writing for different channels, stakeholder communications and event marketing and communications in the run-up to the WMM summit in March 2022. We also provided on the ground event communications support.
Problem
WMM needed surge support for their communications team during a period of overwhelm which included management of their newsletter, web, email and social media and event marketing and communications in the run-up to the WMM summit in March 2022.
Objectives
Support WWM with all areas of their digital communications, as well as some areas of their stakeholder communications, with an emphasis on the preparations required for their 2022 summit.
Approach
We took over all of WMM’s communications channels, including newsletters, web, email and social media platforms, to effectively communicate their key messages both verbally and visually to target audiences and build up momentum as their 2022 summit approached.
Outcomes
Biggest increase in follower growth and engagement for the organisation across digital channels of any prior period, before during and after the summit.
