We worked with WIGH to develop a digital media strategy to support their advocacy and communications goals and organisational growth. We also supported the execution of their High-Level Digital Summit.
Problem
WIGH needed a digital media strategy to support their advocacy and communications goals, website development and organisational growth, Public Health, Gender Equality
Objectives: Create a digital media strategy to support WIGH’s advocacy and communications goals, spearhead their website development and contribute to their organisational growth.
Approach
On an ongoing basis, we produced, published and optimised consistent and responsive messaging, ensuring effective digital infrastructure and rallying communications and advocacy around touchpoints to capitalise on opportune moments, such as the launch of key reports.
Outcomes
The strategy encompassed a social media, email, and website programme designed to strengthen their brand presence and incite behaviour change. We also supported the execution of the organisation’s High-Level Digital Summit: Women in Global Health Security in partnership with Foreign Policy. This included writing and producing an email programme and incorporating invitations, confirmations, reminders, recaps to various audiences within the WIGH and partner network. Finally, we designed, wrote and published live coverage across social media platforms throughout the event, engaging current and new members and directing its audience to membership and networking opportunities.
