WBEC Metro NY & Greater DMV is a regional organisation committed to advancing the economic empowerment of women-owned businesses through certification, education and resources. We collaborated with them over 2023 to elevate their digital marketing strategy and member engagement, preparing for their 25th anniversary celebrations.
Problem
WBEC Metro NY & Greater DMV needed a cohesive digital strategy that aligned with their long-term goals of growing member engagement, improving programme and event participation and strengthening ties with sponsors. Their digital communications required an overhaul to reflect their legacy and forward-thinking vision.
Objectives
Enhance digital communications, grow engagement across social media platforms and increase open rates for email campaigns. These efforts were focused on preparing for the organisation’s 25th anniversary and deepening member relationships.
Approach
We developed a comprehensive digital communications and marketing strategy in collaboration with WBEC Metro NY & Greater DMV’s internal teams. This included the launch of key campaigns such as the Women-Owned Directory, Speaker’s Bureau and thematic initiatives like Black History Month, Hispanic Heritage Month, Pride Month and Women’s History Month. We focused on growing engagement through LinkedIn and Instagram while optimising email outreach to sustain membership interest.
Outcomes
- Achieved a 261% increase in engagement across digital channels for WBEC Metro NY and a 605.5% increase for WBEC Greater DMV.
- Grew membership interaction, with email open rates remaining steady at 45-50% and high engagement across themed campaigns.
- Successfully launched the Women-Owned Directory, becoming one of the top four most visited pages on the website.
- Increased engagement in the Speaker’s Bureau campaign, which saw an email open rate of 58%, leading to additional opportunities for member engagement.
