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Mama Cash

Strategies Gender
We worked with Mama Cash to audit their past influencing and advocacy work and design a new strategy that aligns with their values and unique value-adds in the gender equality space.

We worked with Mama Cash to audit their past influencing and advocacy work, and design a new strategy that aligns with their values and unique value-adds in the gender equality space.

Problem

Mama Cash needed support with putting together a new strategic framework, which required auditing their work to date.

Objectives

Audit Mama Cash’s past influencing and advocacy work and design a new strategy that aligns with their values and unique value-adds in the gender equality space.

Approach

Given the range of files on which Mama Cash works, putting together their strategy involved developing a framework for internal decision-making, in order to prioritise their influencing and public campaigning. We held a series of participatory workshops with internal staff and external partners, to develop a coherent approach across policy, resource and policy advocacy.

Outcomes

We successfully helped Mama Cash to launch their Strategic Guide 2021-2013, which is now live in an interactive version on their website.

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