The International Confederation of Midwives (ICM) works with midwives and midwives’ associations globally to ensure that women and gender-diverse people have access to a midwifery-led care. They required support with putting together a report on their work done in partnership with UNFPA.
Problem
ICM needed photo research, writing, curating, developing content and conceptualising their report design for both print and interactive web.
Objectives
Produce a report, for both print and web, to showcase the work done by ICM and UNFPA in a concise and engaging way.
Approach
We led the writing, editing, design and building of the report. This also required several months of managing different partners.
Outcomes
This report received the highest level of engagement ever recorded for any similar report produced by ICM.
